12 Pay Per Click Networks Tested and Rated
Author: glend
This is an update to the first Pay Per Click Network challenge of a few weeks ago. There is new data, new PPC networks included, and a new scoring system based on everyone’s input from the last one. Hopefully it will be even more helpful now.
To review:
These networks were all tested running the same PPC campaign (meaning the keywords and the ad texts were the same) to an affiliate offer with the exact same landing page.
Scoring system:
I threw out the interface rating as many people thought it skewed the results of bad performing networks that had a good interface. I agree that performance is king and if something converts well I can live with a bad interface (MSN, cough, cough). Now the scoring is based on 3 factors with 2 being double weighted. This should more accurately show the total performance of a PPC network.
• Traffic Volume (Highest volume = 10 out of possible 10)
• Conversion Rate (Best conversion rate = 10 out of possible 10)
• Click Pricing (Lowest pricing = 5 out of possible 5)
For a possible total score of 30
The Results:
| PPC Network | Traffic Volume |
Conversion Rate |
Click Pricing |
Total Score |
| MSN | 6 | 9 | 4 | 19 |
| Yahoo | 8 | 7 | 3 | 18 |
| 10 | 7 | 1 | 18 | |
| Searchfeed | 6 | 6 | 3 | 15 |
| Looksmart | 3 | 7 | 4 | 14 |
| Miva | 2 | 6 | 4 | 12 |
| Adbrite | 2 | 2 | 4 | 8 |
| 7Search | 1 | 2 | 5 | 8 |
| Enhance | 1 | 1 | 5 | 7 |
| Kanoodle | 1 | 1 | 5 | 7 |
| Search 123 | 1 | 1 | 4 | 6 |
| Bidvertiser | 1 | 1 | 4 | 6 |
Traffic Volume Winner:
As always Google is king of traffic volume. The only thing that keeps it from the overall leader is its stiff click pricing.
Conversion Rate Winner:
MSN is the tops for conversions. Too bad their volume isn’t up to Google or Yahoo’s levels.
Recommended:
• MSN
• Yahoo
• Google
• Searchfeed
• Looksmart
• Miva
Stay Away!
• Adbrite
• 7Search
• Enhance
• Kanoodle
• Search 123
• Bidvertiser
Remember these results are based on my campaign and niche, your results may vary wildly.
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August 19th, 2008 at 4:41 am
[...] January of this year, I posted my extensive test results of 12 PPC networks. Since 8 months is an eternity in affiliate marketing, I decided to [...]