Archive for August, 2007
Create landing pages based on keyword intent
Wednesday, August 15th, 2007
If you have found a campaign and offer that is converting well, you probably are already running customized landing pages based on the keyword used. For example is someone searches for “carbon fiber golf clubs” you have the word “carbon fiber golf clubs” on the landing page. You probably grab the search term and display it on your page with PHP. Pretty common sense stuff. But I like to take it one step further to squeeze a higher conversion percentage from my landing pages. It’s all about choosing the type of landing page based on the intent of the keyword. Certain keywords are used by searchers at different buying stages of the buying cycle. So you don’t want to send someone looking for general information to the same landing pages as someone ready to buy. To determine what type of landing page would be best, you need to determine the web searchers intent for term they typed in.
It’s probably best described with .... Read More
