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More landing page reviews

Tuesday, January 15th, 2008

My last post with landing page examples was very popular, so I thought I would review some more pages in a different niche. By critiquing these landing pages, hopefully you will get a better idea of what works for PPC affiliate marketing. My apologies if you are the owner of any of these pages that I selected.

To find these landing pages, I did a Google search for college scholarship. This seems to be a popular niche with CPA networks, although I am not personally involved in these offers.

Landing page 1

This page drops the user off on a cluttered mass of text with no discernable direction to go or path to follow. This would be a great page for quality score which is probably why it was at the top of the paid search results. Perhaps this site just wants visitors, or RSS subscribers to later sell them with an email. If that is the case, they should have made the.... Read More

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Mini Sites for PPC are dead

Tuesday, January 15th, 2008

I was recently taking stock of my current inventory of made for PPC sites. I looked at old sites, what we are currently working on, and what we have planned for the future. As far as sites created for the sole purpose of capturing PPC traffic to affiliate offers, I can honestly say the mini-sites we know and love are dead.

History

First a little PPC history. In 2005 and before you actually could slap up a single page landing page and do well with PPC to affiliate offers. Then when quality score started really developing and being enforced in early 2006, everyone started making the typical 5 page mini site with an article page, contact page, about page, privacy policy, and site map. These “mini-sites” as we called them we basically just an attempt to boost quality scores. They worked great for a while too. The problem is, they don’t work anymore. Google, and now even Yahoo and MSN can see right through these sites. Based on the quality scores they are assigning to t.... Read More

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Landing page or redirect - that is the question

Tuesday, January 8th, 2008

Should I use a landing page or a redirect?

It’s a question often asked on forums for new affiliates. But it is still a question that even the most experienced affiliate struggles with. On one hand, going direct to the offer eliminates the extra click required for the customer to reach the offer, which may be losing 60% of your customers. On the other hand, pre-selling the offer may increase the final conversion rate. That’s assuming you can even get away with going direct to the offer from your PPC engine. Like almost every topic in affiliate marketing, there is no right answer. It depends on tons of different factors, but most notably the offer, and the traffic source. So in general terms let’s explore these 2 factors.

The offer:

The main question for me is, would this offer benefit from pre-selling on a landing page? If so, is that benefit great enough to outweigh the extra click required to get to the offer? Say your landi.... Read More

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