Archive for January 8th, 2008
Landing page or redirect - that is the question
Tuesday, January 8th, 2008
Should I use a landing page or a redirect?
It’s a question often asked on forums for new affiliates. But it is still a question that even the most experienced affiliate struggles with. On one hand, going direct to the offer eliminates the extra click required for the customer to reach the offer, which may be losing 60% of your customers. On the other hand, pre-selling the offer may increase the final conversion rate. That’s assuming you can even get away with going direct to the offer from your PPC engine. Like almost every topic in affiliate marketing, there is no right answer. It depends on tons of different factors, but most notably the offer, and the traffic source. So in general terms let’s explore these 2 factors.
The offer:
The main question for me is, would this offer benefit from pre-selling on a landing page? If so, is that benefit great enough to outweigh the extra click required to get to the offer? Say your landi.... Read More
