Mini Sites for PPC are dead
Tuesday, January 15th, 2008
I was recently taking stock of my current inventory of made for PPC sites. I looked at old sites, what we are currently working on, and what we have planned for the future. As far as sites created for the sole purpose of capturing PPC traffic to affiliate offers, I can honestly say the mini-sites we know and love are dead.
History
First a little PPC history. In 2005 and before you actually could slap up a single page landing page and do well with PPC to affiliate offers. Then when quality score started really developing and being enforced in early 2006, everyone started making the typical 5 page mini site with an article page, contact page, about page, privacy policy, and site map. These “mini-sites” as we called them we basically just an attempt to boost quality scores. They worked great for a while too. The problem is, they don’t work anymore. Google, and now even Yahoo and MSN can see right through these sites. Based on the quality scores they are assigning to t.... Read More
