Focus and Duplicate
Monday, March 10th, 2008
Don’t let your web pages become all things for all shoppers. Your pages will just end up being a confused mess of links and images that don’t do anyone any service. One page for one product is ideal - not only does this help you focus the whole page to sell this product, but it also helps this page rank well in the search engines too.
Once you’ve created a page for Product A then you can basically duplicate this page for Similar Product B and Similar Product C, just change the names, slightly alter some content and specific product details - you now have 3 highly targeted pages.
Now imagine where you could be after a year of doing that once a day?
This will mean you will have a lot more pages on your site so remember that a good navigational system is important to allow the visitors to find their way around. Good page and site design goes a long way..... Read More
