Glend Article

Hardcore, Greasy Car Salesmen Approach

Sunday, April 20th, 2008

Not recommended. Does the text on your webpages inform, persuade or drill it into their thick skulls that this is the best product? You Must Buy Zis Produkt!!

The text on your webpages supporting the product should inform the visitor of the product, offer related options and entice them to click on your links. Feel free to add personal experience or opinion too. Be friendly, be approachable and be knowledgable.

Don’t drone on and on and on and on about how it’ll miraculously change their lives, and don’t lie or deceive the visitor into clicking a link. If you state that Product A is only $10 but then the customer clicks through the shopping cart to see a bill for $65, then you’ve only succeeded in wasting your bandwidth and the time it took you to write the page..... Read More

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Test and Compare Page Design & Text

Friday, April 18th, 2008

Once you have found your best merchant for a particular product, then you need to find the best way to present that merchant on a page. Do you have an image, paragraph then link? Multiple images? Detailed text? Do you use bold text? Do you focus on the price or features?

As in skinning cats, there are multiple ways of doing things. This doesn’t have to turn into an intense exercise that bores you to tears, just simple changes to a page once a week or month can tell you a great deal of information. Statistics are an affiliates best friend. See how your page is currently performing - then make a change (eg. the price in bold text and a slightly bigger font) - then wait a week or month and see if there has been any improvement.

Now, to complicate things, any improvements or failures through your testing could be influenced by other factors such as seasonal, world events, etc, so you should look closely at the click-through rates. Number of visits to your page can be do.... Read More

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Test and Compare Merchants

Thursday, April 10th, 2008

Leading on from yesterday’s point, you may highlight Product A as the main product on your page and then recommend/suggest others, but you should examine your stats and see which one actually converts the best.

Product A may convert 1 in 87 visitors, but that little link at the bottom of the page for Product G may convert 1 in 5. Why? Maybe Product G has free shipping, deliver globally, include a free add-on, a gift certificate, merchant has a better variety of other products too, etc, etc.

If Product G is better at converting then change your page so Product G is the main product listed. Your webpages are NEVER static, there is a constant cycle of experimenting and changing. Always check your stats regularly as things can change due to many factors and don’t rely on other people to tell you what’s the best, as what may work on their site may not be the best for your site, and vice versa.

A merchants commission rate can also be a little deceiving..... Read More

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