Assumption Is The Mother Of All
Thursday, May 8th, 2008
…mistakes. Once you design your pages and put them online don’t assume it’s perfect and that if anyone can’t use it then it’s their problem, not yours. If someone can’t use it then you’re missing out on revenue.
Carry out some user testing on your web pages and get a better idea of how people use your page and navigate around. ‘User Testing’ may sound like a massive expense that only huge corporations do, and in its purest form it probably is, but all I’m talking about is getting a few people of different ages and different internet experience to use your site whilst you look over their shoulder and see how successful they are in using your site.
Do the pages load quick enough for your young nephew? Can your gran read the text OK? Does your Dad understand what you’re selling? Can your friend easily navigate your pages? Make a note of the questions people ask you, but don’t help them out (If your great.... Read More
