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Archive for June, 2008

Get More Visitors To Your Website - Online Advertising

Saturday, June 28th, 2008

If you’ve got a few pennies to spend then you may consider buying some advertising online - either within a newsletter or on a website. Before you do, ask for details about the target audience, number of visitors and if there is any kind of online reporting available so you can check click-through rates and performance.

You need to research online the type of websites and newsletters you’d like to advertise on and then find websites that offer those kinds of advertising options. It’s best to start of with a goal of what you want to achieve, set a budget of how much you can afford THEN go out and look for opportunities. Knowing what you want first makes the whole research process a lot easier.

All the methods we’ve mentioned will help bring you more traffic, some cost money whilst others take more time and effort. Make sure you only go after traffic that is relevant to your site. There is no point advertising or buying PPC ads on a Tennis site if .... Read More

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Get More Visitors To Your Website - Exchanging Links

Friday, June 20th, 2008

Exchanging links with websites related to yours is a great method of attracting new traffic. You can find websites to exchange links with by carrying out searches on the keyphrases you’ve researched. Even if you don’t rank No.1 for a phrase, you could always ask the website that does if they could put a link to your site on one of their pages. You can also do a Link Check (http://www.marketleap.com/publinkpop/) on your competitor sites and see who is linking to them, then all you do is email those sites and ask them if they could link to your site too.

Doing this kind of link exchange research is also a great way to find out what other sites are out there and to see what they are doing differently to you - give you some ideas to improve and develop your own site..... Read More

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Get More Visitors To Your Website - PPC Engines

Wednesday, June 18th, 2008

PPC ads appear like search engine listings but are actually paid advertisements. The highest bidder gets the highest position. Espotting.com and FindWhat.com are examples of PPC engines that you can join. The advantages are that you can get a Number 1 listing almost immediately, the disadvantage is that you have to pay for every click through.

Google AdWords is not strictly a PPC Engine but it is usually lumped in with the others as you still have to pay for each click you receive. Yahoo Search Marketing” as another Paid Search channel that you might want to visit.

You can find loads of different Pay Per Click search engines here - http://www.payperclicksearchengines.com - infact, there’s hundreds!!.... Read More

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Get More Visitors To Your Website - Directories

Tuesday, June 10th, 2008

These are similar to search engines but instead of relying on automatic algorithms, directories have actual human beings checking websites! Yahoo!, The Open Directory Project and JoeAnt are all human edited directories.

The Excel sheet - http://www.glendsearch.com/article/Search-Engine-Sheet.xls - has a list of directories that you can submit to. The main difference with directories over search engines is that directories only list the home page and the information they file for your site is either the information you give them via your submission, or a description written by a directory editor.

The 2 most important directories to submit to are;

Yahoo - http://www.yahoo.com (Costs $299 for commercial sites)

The Open Directory Project - http://www.dmoz.org (Free)

DO NOT submit more than once during a 3 month period, and do not submit one website to multiple categories. Read the su.... Read More

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