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Powerful Open Source ( FREE ) Click tracking tools to improve your Pay Per Click Conversions

Monday, August 18th, 2008

Couple of great open source resources for Heat Mapping and click path tracking. Find out where people are clicking and how long they’re staying.

http://www.labsmedia.com/clickheat/index.html

Also if you have a complex site and are looking to track paths of your visitors to find out where they’re leaving you can check out.

http://www.phpopentracker.de

It has the capability of adding plug-in’s to it that will allow you to track conversion. It’s written in PHP and easily extendable to suit your needs. A great place to start if you want to create a full fledged tracking system for and E-commerce site or a large scale site with paths to a sale..... Read More

Posted in Google Adwords, PPC Search Engine | No Comments »

Formula of a winning PPC ad

Thursday, November 15th, 2007

Writing good ads is one of the most important parts of your campaign.   It can mean the difference between success and failure.  Although every campaign is different, I have found general trends through testing that usually work. The overall formula I like to use when writing ads is this:

Title and Line 2: Repeating the search term, starting the pre-sell

Line 3: Reassuring the customer, showing authority, and bonus selling points if space.

Display URL: Providing confidence in next step.

As always, its easiest to see with an example. Let’s use the example of a shoe offer like shoebuy or zappos. This ad would be for a search hitting the keyword “running shoes“. Here is a sample ad:

Ads may look simple but there is a lot going on here.  So let’s break it down.

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Posted in Google Adwords | No Comments »