How NOT to do a Media Kit for your Website
Friday, August 22nd, 2008
I was surfing around the Internet looking at some website media kits that were local to my parents (Louisiana). I came across this media kit (http://www.redrivermoms.com/media/RedRiverMoms_Sales_Brochure.pdf ) and I got a large chuckle out of it.
First off it doesn’t give any real stats about the site. It just talks about women online in general and what they spend. While i think this is good information to have, it gives me no gauge if these type of women are on your site, nor how many visitors even come to your site. It could be a 100 a day or 100,000, I guess they want you to call them to find this out.
The best part comes when you check out the advertising rates on page 2.
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