copy the best part 2
Author: glend
Note: this method is a spin-off of the “copy the best” technique in my Adwords Miracle guide – hence the “part 2”. This method also involves you getting a copy of Keyword Elite – which I suggest you do (I almost didn’t include this as I felt it would upset people who don’t want to shell out for another product, but really it is that great a method and I just had to include it – in fact, this one technique may mean that you never have another losing Adwords campaign again). Enjoy.
Steps
1) Get Keyword Elite
2) Find either a keyword / niche / product which may be profitable
3) Find an affiliate (or several) promoting on those keywords
4) Use the “spy” project in KE to watch the ad for a week
5) If the ad is running a week later, it is profitable. Quickly set-up an Adwords direct-linking campaign using the cloaked link method. Use the ad copy of the first ad to generate the same CTR.
6) Run it for 100 clicks. Profitable? If so, expand and tighten. If not cut.
7) Repeat this process – spy on as many competitors as possible at any one time. Have a “portfolio” of ads that you are watching.
The background
This method involves Keyword Elite, the sophisticated keywords / Adwords research tool developed by Brad Callen. As I mentioned earlier, Keyword Elite is a great product, and I promote it regularly as an affiliate. I use it even more regularly and if you want to really make good money from Adwords, then I suggest you consider getting a copy for use with the following method.
Before, I start, I should let you know that KE has five pieces of software to it, and each has its own use. If you want a full video training series on KE, you can get it from the review page I mentioned earlier at http://www.killyourjob.com. Couldn’t resist a cheap plug, but I really mean it…
One very underrated part of KE is the fifth and final project which is “Spy on Adwords competition”; the idea behind this tool is that you can keep track of the ads that your competitors are running. Why would you want to do this?
Well, the simple reason is that an ad that has been running for a week or longer is making money for the guy who is running it. There is one truism in life and that is, affiliates do not like losing money on Adwords.
In fact, the second that they start haemorrhaging cash to Adwords, they will pull the ad – often too soon. As such, any affiliate ad on Adwords that has been there for more than a week is going to be making the affiliate money.
As you can see by now, there are so many ways to research and promote products. What I like to do is find products and keywords I am considering promoting, and do a quick search on Adwords for some of the main keywords.
For example, if we do a search for “make money”, you will see that there are ten ads shown. Do a search a week later and the majority of the ads will be different. Why? Because the majority of people advertising on this untargeted, super-obvious keyword are newbies who go after the most competitive keyword out there, lose a lot of money fast, and then disappear.
On the other hand, if you search for a product title (such as “Project X”, or “Keyword Elite”, or “Adwords Miracle” etc), you will see that the same ads run day after day, week after week.
In other words, these are profitable keywords (remember how I said all keywords are not created equal). By on large, we want to find keywords with low ad turnover (i.e. lots of profitable campaigns running week in week out), and then run similar ads on that keyword.
Ideally, we want to find affiliates who are running direct linking campaigns for extended periods of time (i.e. they just link direct from their ad through their affiliate link with no pre-sell, and no review page).
If someone doing that is making good money, then there is definitely potential there for us to copy them and do the same. If we add 5 new ads a day to KE, then we will be adding 150 per month. If only 20 of those generate $5 profit per day (which is conservative on both counts), well… you see why I like this method.
In case you were wondering what Keyword Elite looks like, here is a quick shot of the “add keyword” feature. It doesn’t look like much is going on, but trust me, this is big…
The Method
Anytime you find a product you want to promote, do a quick search on Adwords for a few of the keywords – and build up a short list of four of five of the most popular key terms for that product.
For example, if we found Adwords Miracle, we might consider that four good terms to check out would be “Adwords”, “Google Adwords”, “ClickBank” and “Adwords Miracle”. I generally like to choose three high volume keywords along with the title of the product giving me four keywords to keep an eye on per product.
We then search these terms and look for any site that is promoting our product via direct linking / squeeze pages / pre-sell pages. Finally, we add them to “spy on Adwords” project tool in keyword elite, and let it run everyday for a week.
Any time you hit on a new niche, find a keyword you might want to consider promoting on, or find a product you like a look of, take a few minutes to repeat this process for the major keywords, and add a few new campaigns to the tool. By on large the cut-off period is seven days: if an ad is running for seven days you can be sure its profitable.
I generally like to keep a portfolio of 10-30 keywords at any one time. Someone on a forum might mention a product they are promoting, I do five minutes worth of keyword research, see some affiliate ads and add them to KE’s spy tool. You should do this five or six times per day, and every few days you will find a new profitable Adwords campaign to add to my roster. I strongly suggest that you do the same yourself – it’s a great way to spend 20 minutes per day.
Like I say, think of the spy tool as a portfolio that you can glance over every morning, scanning for campaigns that just keep running. Then you quickly test them with a small campaign (using the cloaking method to get around the double serving problem), and if they work, put a little more work into them.
Every so often, I see an affiliate has been running an ad through his hoplink for the full week, and I just use the cloaking method to set-up a new ad – on similar keywords as him, using a similar ad, and run it for 100 clicks and then check my sales.
Copying competitors means that you will find several profitable campaigns per week, and it adds up very quickly. If you commit to this, and continuously feed new keywords and domains into your portfolio, you can feasibly make between $50-100 per day within the space of one month using this method.
Tip: you may also decide to target any such keywords you find by writing articles targeting those keywords, using the methods in the “workhorse” method. In fact, if you like, you can do all of your keyword research using this technique: if an Adwords advertiser is making money even while paying for clicks, I guarantee that you will from traffic to articles you don’t even have to pay for.
Note: you will need a copy of KE for this. I suggest you order it from my link and get hold of the free video explaining how I do advanced keyword research with KE: http://www.killyourjob.com
Tags: making money
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November 20th, 2008 at 10:43 am
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