Get More Visitors To Your Website - Search Engines
Author: glend
Using your website to refer visitors to merchant sites means that you need to find visitors in the first place. How do you get visitors to your site?
The most popular method of attracting new visitors is by ranking well in search engines such as Google.com, MSN.com or Teoma.com. Search engines use algorithms to automatically rank sites, these algorithms look at many different elements of a webpage such as meta tags, content and the number of other websites linking to your own.
The most important step is to research the keyphrases that visitors will use to find sites like yours. You can find phrases that people are using by visiting the Overture keyword suggestion tool here - http://inventory.overture.com/d/searchinventory/suggestion/, and by visiting Word Tracker here - http://our.affiliatetracking.net/wordtracker/a/9450. Simply brainstorm a list of every possible phrase that you think a searcher might use to find your site or the products you’re promoting. Check your site logs too and see what users are already using.
We have set up an Excel spreadsheet for you to download to make this easier. Go to - http://www.glendsearch.com/article/Search-Engine-Sheet.xls - and then save it to your desktop. Open it up and read the basic instructions of how to add your phrases to this sheet, then the numbers from Google and Overture, finally sort the data so the most effective terms are listed at the top.
At the bottom of this Excel document are two more tabs. These contain the web addresses of search engines and directories that you can submit your website to. Be sure to read the guidelines of each site before submitting.
You also need to add meta tags to each page on your website, if you haven’t already. These meta tags go within the here section of your site and should look like this;
These are just the basics of optimizing your website for the search engines, but it’s still a good start. The Kolimbo Training area has more links and articles where you can learn more about optimizing your site.
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