How NOT to do a Media Kit for your Website
Author: glend
I was surfing around the Internet looking at some website media kits that were local to my parents (Louisiana). I came across this media kit (http://www.redrivermoms.com/media/RedRiverMoms_Sales_Brochure.pdf ) and I got a large chuckle out of it.
First off it doesn’t give any real stats about the site. It just talks about women online in general and what they spend. While i think this is good information to have, it gives me no gauge if these type of women are on your site, nor how many visitors even come to your site. It could be a 100 a day or 100,000, I guess they want you to call them to find this out.
The best part comes when you check out the advertising rates on page 2.
As a website owner you want to give advertisers a break for the longer they commit to advertise on your site… but look at these numbers.
Calendar Sponsorship 6x$450=$2700 12x$250=$3000 ( so for $300 more you get 6 months additional)
Photo gallery Sponsorship 6x$500=$3000 12x$350=$4200 (this is more like what i would expect to see, still seems cheap to me for 12 mo. Compared to 6 mo.)
But here is where it starts to make you wonder if a 6 year old did the rates.
Channel sponsorship 6x$400=$2400 12x$200=$2400 Hmmm should i take 6 months or 12 months….. They are the same price! I wonder if anyone has just bought a 6 month….
The dynamic tile and skyscraper spots are the same way whether you get 6 months or 12 months it is the same cost!
But here is the ultimate topper.
Run of Site Leader board 6x$125=$750 12x$50=$600 WHAT! Ummm i think i will take 1 year! Thats right 1 Year of advertising is less than 6 months.
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