How to Track Keywords & Tell Which Keywords Convert
Author: glend
First off thanks to all those who have used the new contact form it works great… almost to great as i got TONS of questions. So i decided to answer my first one today which revolves around tracking keywords for your campaigns and how to tell which ones convert. The Actual Question is:
How do I know which KeyWord is converting the best?
1. How Do You Know Which Keyword is converting best?
- First you have to Track your Keywords either using 3rd party software, custom software or simple code.
- The Simple code can take the searched Keyword and tag it in the subid placement.
Place this code in between your head tags:
<?php ob_start();
if(isset($_REQUEST[’kw’]))
{
$kw = preg_replace(’/%20/’,’ ‘,$_REQUEST[’kw’]).””;
$k1w = urldecode( $_REQUEST[’kw’] ).””;
}
else
{
$k1w = NULL;
}
?>
Place this code where you want the Keyword to appear in your Subid:
<? echo ( ( strlen( $k1w ) <6 ) ? “Default Text” : “$k1w\n” ) ; ?>
The Reason for the <6 is if the string is less than 6 characters the “Default Text” will be put in instead of Keyword brought in, u can change this number.
Now your Affiliate Link in your page will be like this:
“http://www.CPANETWORK.com/12345?subid=<? echo “$k1w\n”; ?>”
Now in Google or MSN you can Append your destination links with the Keyword Dynamically. So your destination Url will be:
http://www.somesite.com/?kw={Keyword}
Now once you Make thos changes your Keywords will be appearing in your Subid output in your CPA network. So you can see what keywords are producing leads and which ones aren’t. No you know which ones are producing leads you can delete keywords that aren’t producing leads. Do make sure you give enough time to see if the keywords really perform or dont perform. As in you don’t want to delete a keyword that only has one click but didn’t convert you want to look more at higher volume keywords that don’t convert, because the smaller volume the next click could be a lead.
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